Let's be honest, trying to be everywhere on social media at once is a fast track to burnout, bad content, and no results. We see it all the time, a business nervously posting on Facebook, Instagram, TikTok, LinkedIn, and X (still can't call it X with a straight face), and doing none of them well.

South Africans don't email. Well, some do, but when someone wants to ask if you have something in stock or book an appointment, they're opening WhatsApp before they even think about picking up the phone. It's just how we communicate here.

Getting 200 likes on a postfeels amazing. But did it make you any money? That's the question most business owners forget to ask.